AIG TRAVEL INSURANCE ACHIEVES 184% ROAS WITH MULTI-FACETED META CAMPAIGN
Goals
AIG aimed to increase awareness of its travel insurance products, educate potential travelers on the importance of travel protection, and drive traffic to its dedicated landing page to encourage consideration and conversions.
Solutions
A multi-faceted Meta campaign strategy was executed to achieve these objectives—utilizing Traffic ads to direct users to the AIG Travel Insurance landing page, Engagement ads to spark meaningful interactions and highlight key benefits, and Awareness ads to broaden reach and enhance brand recognition among relevant travel audiences.
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