D O M E D I A

Loading

Why Performance Marketing

Performance marketing makes prospecting, engaging and acquiring customers far more efficient and financially attractive than any other marketing channel at scale. Advertiser do not have to take the risk of marketing costs. It’s low investment with superb returns!

1. Better Planning
2. Pay for Results
3. Track Performance
4. Pivot in Real Time

Why Performance Marketing

Performance marketing makes prospecting, engaging and acquiring customers far more efficient and financially attractive than any other marketing channel at scale. Advertiser do not have to take the risk of marketing costs. It’s low investment with superb returns!

1. Better Planning
2. Pay for Results
3. Track Performance
4. Pivot in Real Time

Performance Marketing funnel

A marketing funnel helps you understand your audience’s journey and behaviours before they are triggered to be interested in your product. These marketing funnel stages varies based on industry nature & marketing approach.
  • Awareness

Gain awareness when user first discover your product or service. This is a stage to gain acknowledgement & attract consideration among new audiences

  • Consideration

This is where we tackle people who already shown interest in your product or service, and get them to think about consider your brand over the competition.

  • Conversion

The final stage, to lure & encourage audience into making the significant purchasing decision.

Performance Marketing funnel

A marketing funnel helps you understand your audience’s journey and behaviours before they are triggered to be interested in your product. These marketing funnel stages varies based on industry nature & marketing approach.
  • Awareness

Gain awareness when user first discover your product or service. This is a stage to gain acknowledgement & attract consideration among new audiences

  • Consideration

This is where we tackle people who already shown interest in your product or service, and get them to think about consider your brand over the competition.

  • Conversion

The final stage, to lure & encourage audience into making the significant purchasing decision.

Why we need a full-funnel marketing approach

A full-funnel marketing approach allow us reach out to our potential audience based on their touchpoint within the funnel. There is different approach that audience require at every different stage of the funnel therefore it is important for us to adjust our marketing strategies accordingly with different creative or messaging etc. This strategic approach also carries over to the marketing tactics you use for your campaign, as each tactic has a different objective and goal.
Full Funnel Marketing Approach

Why we need a full-funnel marketing approach

A full-funnel marketing approach allow us reach out to our potential audience based on their touchpoint within the funnel. There is different approach that audience require at every different stage of the funnel therefore it is important for us to adjust our marketing strategies accordingly with different creative or messaging etc. This strategic approach also carries over to the marketing tactics you use for your campaign, as each tactic has a different objective and goal.

Key Tactics

Awareness

Online display ads, rich media ads, and video ads are great in generating highest awareness possible and keeping brands top of audience’s mind.

Awareness

Online display ads, rich media ads, and video ads are great in generating highest awareness possible and keeping brands top of audience’s mind.

Consideration

Social media advertising and paid search advertising are here to improve audience engagement while ensuring the brand’s visibility as potential audience are actively searching.

Conversion​

Retarget users who engage with your brands regardless if its your social media pages, ecommerce website or any ads executed to reinforce and encourage further actions.

Conversion​

Retarget users who engage with your brands regardless if its your social media pages, ecommerce website or any ads executed to reinforce and encourage further actions.
This whole journey is an absolute cycle. Once a full-funnel marketing strategy is committed, we will be able to analyze and measure the impact, evaluate and improve the overall campaign performance!

Key Tactics

Awareness
Awareness

Online display ads, rich media ads, video ads and are great to generating awareness and keeping brands top of mind.

Consideration

Social media advertising, paid search advertising can help to improve audience engagement while also ensuring brand visibility as potential audience are searching for your brands product or service

Conversion
Conversion

Retarget user who engage with your brands (site visit, click, search) aid in reinforcing and encouraging action

The whole journey is actually a full cycle. Once completed a round of monitored full-funnel marketing, we will be able to analyze and measure the impact, evaluate and improve the overall campaign performance.

Interested? Lets work together!

© DoMedia Asia Sdn Bhd. Member of Innity Group. All Rights Reserved.