BONIA MID-YEAR SALES DRIVE RM274K IN PURCHASES WITH 516% ROAS
Goals
To drive maximum purchases for Bonia’s fashion line during the Mid-Year Sales event by leveraging seasonal consumer interest and boosting visibility of exclusive offers.
Solutions
A full-funnel campaign was executed across Meta and Google platforms, focusing on interest-based and retargeting strategies to reach both new and returning customers. The campaign featured high-impact creatives aligned with Bonia’s brand identity and highlighted key Mid-Year promotional deals. Smart audience segmentation and dynamic ad formats helped optimize conversion rates, ensuring the right message reached the right shoppers at the right time.
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