BRAUN BUFFEL ACHIEVES 509% ROAS AND RM294K IN ONLINE SALES WITH FULL-FUNNEL MULTI-PLATFORM STRATEGY
Goals
Braun Buffel, a premium fashion brand, observed a noticeable decline in overall sales performance, particularly in its online e-commerce segment. With the rise of digital competition and changing consumer behaviors, the brand aimed to revitalize its online presence and improve ticket sales through its e-commerce platform. The primary objective was to not only recover from the dip in sales but also to create a sustainable strategy for long-term growth by reaching high-intent shoppers and enhancing brand visibility across key digital touchpoints.
Solutions
To address the sales challenges, we devised a comprehensive full-funnel digital marketing strategy tailored to Braun Buffel’s brand positioning and target audience. We focused our efforts on high-impact platforms such as Meta (Facebook and Instagram), TikTok, and Search Engine Marketing (SEM) to maximize reach and engagement. Each platform was used with a specific role in mind—Meta for targeted retargeting and product education, TikTok for generating brand awareness among younger audiences through engaging short-form video content, and SEM for capturing purchase intent through relevant keyword targeting. Creatives and messaging were customized to reflect the brand’s premium identity while also incorporating tactical elements such as product highlights and promotional offers. Through continuous A/B testing and data-driven optimization, we were able to improve conversion rates, drive qualified traffic to the e-commerce site, and ultimately increase online sales performance.
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