DUSIT PRINCESS MELAKA SECURES RM570K IN BOOKINGS WITH 380% ROAS VIA MULTI-PLATFORM FULL-FUNNEL STRATEGY
Goals
The primary goal was to build strong brand awareness and drive competitiveness for Dusit Princess Melaka—a newly launched hotel with no prior online presence or guest reviews. In a highly competitive hospitality market like Malacca, the brand needed to quickly establish trust with potential guests, attract high-quality website traffic, and convert interest into bookings. Additional objectives included addressing price sensitivity among travelers and ensuring a seamless, user-friendly booking experience across all devices.
Solutions
To achieve these goals, we implemented a comprehensive full-funnel digital strategy across multiple platforms, including Google SEM, Google Demand Gen, Google Display Network (GDN), Meta, and TikTok. Each channel was strategically selected to serve different stages of the customer journey—from driving initial awareness to converting high-intent users. Google SEM helped capture immediate search intent, while Demand Gen and GDN expanded reach and interest. Meta and TikTok played a vital role in storytelling and visual engagement to showcase the hotel’s offerings and build credibility. By optimizing audience targeting, creative messaging, and cross-device user experience, we successfully drove high-quality traffic, improved engagement, and supported direct bookings for the hotel.
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