GAMUDA GARDENS’ NEW LUGE & WATER PARKS ACHIEVE 295% ROAS THROUGH MULTI-PLATFORM DIGITAL CAMPAIGN
Goals
The newly launched luge and water parks at Gamuda Gardens are strategically working toward two key objectives: enhancing digital presence and driving ticket sales. This initiative leverages a comprehensive digital approach, including programmatic banner ads, engaging Facebook content, eye-catching YouTube videos, and strategic Search Engine Marketing (SEM). By tapping into these digital touchpoints, the park aims to reach a wide audience and build strong interest and excitement around the new attractions.
Solutions
A targeted digital marketing campaign whas been launched across multiple platforms to boost visibility and drive ticket sales. Programmatic banner ads will deliver personalized creatives to relevant audiences, while engaging content on Facebook and Instagram will spark interest and social sharing. YouTube videos will highlight the park’s attractions through immersive storytelling, and SEM will capture users actively searching for fun activities. This cohesive strategy ensures strong brand presence and a smooth path from awareness to conversion.
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