TO INCREASE THE DIGITAL PRESENCE OF THE LATEST WATER THEME PARK, SPLASHMANIA
Goals
SplashMania, the latest water theme park in town, is strategically working toward two main goals: increasing brand awareness and boosting ticket sales for their soft launch. This dynamic strategy involves utilizing powerful digital channels, such as programmatic banner ads, engaging Facebook content, captivating YouTube videos, and strategic Search Engine Marketing (SEM). SplashMania aims to attract a broad range of audience and generate interest through these avenues.
Solutions
Employing a multifaceted approach to maximize brand visibility and ticket sales during its soft launch, dynamic strategies were incorporated for their digital campaign. We’re crafted engaging and captivating visuals for programmatic banner ads , showcasing the park’s thrilling attractions. Through collecting cookies from users’ interaction, we executed a re-targeting strategy. Those interested in SplashMania will continue seeing tailored ads as they browse the web. We also utilized distinct ad sets at Facebook to reach out to various audience segments, tailoring content to resonate with families, thrillseekers, leisure enthusiasts etc. Simultaneously, we utilized diverse keyword match types – broad, phrase, and exact in our Search Engine Marketing (SEM) strategy to maximize Splashmania presence in relevant search results. This comprehensive campaign approach ensures a targeted reach, enticing potential visitors and drive them toward exploring the unique offerings of SplashMania.
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