IJM LAND GENERATES 438 QUALIFIED LEADS WITH MULTI-PLATFORM PROPERTY MARKETING STRATEGY
Goals
IJM Land aimed to build awareness and engagement for its newly launched property projects while generating high-quality leads from potential property buyers. The campaigns focused on promoting five developments over two years: IJM Rimbayu, IJM Seremban 2, IJM Avela, IJM Sierra Hijauan, and IJM Ridge View @ Puchong.
Solutions
A strategic digital marketing approach was adopted, blending awareness-focused creatives with lead generation campaigns across key platforms. Each campaign was tailored to showcase the unique selling points of the properties and reach the most relevant audience segments, leading to greater visibility and a consistent stream of qualified property buyer leads.
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Leads Garnered
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