LE CREUSET ACHIEVES 3,333% ROAS WITH MULTI-PLATFORM LAZADA & SHOPEE SALES STRATEGY
Goals
Le Creuset aimed to increase online sales in Malaysia and Singapore by effectively managing their Lazada and Shopee store ads, especially during high-traffic periods such as double-digit and mega sales events.
Solutions
To achieve this, a multi-platform strategy was implemented. On Meta, CPAS single image ads were used to spotlight key promotions. For Lazada, various sponsored solutions like Sponsored Max, Sponsored Discovery (Automated Ads & MSA), and Sponsored Store were leveraged to drive store and product visibility. On Shopee, Shop Ads and Product Ads were utilized to boost reach and conversions, ensuring strong performance during peak sale periods.
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