PETRONAS ENERGY ASIA CAMPAIGN DELIVERS 57M IMPRESSIONS AND 412K+ CLICKS VIA REGIONAL PROGRAMMATIC STRATEGY
Goals
Petronas aimed to generate website traffic and increase brand awareness for the Energy Asia conference among targeted audiences across multiple countries, including Malaysia, Indonesia, India, Thailand, the Philippines, Vietnam, Singapore, Korea, Japan, and Brunei.
Solutions
A programmatic advertising approach was adopted, combining display banners and video ads to effectively engage audiences across the region. Budgets were strategically allocated by country to optimize performance and ensure maximum impact within each local market.
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