REDMI 13 CAPTURES 3M+ VIEWS AND 104K INTERACTIONS WITH RELATABLE SHORT-FORM VIDEO STRATEGY
Goals
The campaign aimed to raise awareness of the Redmi 13 smartphone and its capabilities among young adults and students who are budget-conscious. It also sought to overcome market challenges such as strong competition, a saturated product landscape, and the negative perception that budget phones are low-quality or lacking in features.
Video Content Structure
To address these challenges, a short-form video content strategy was crafted to showcase the Redmi 13’s key features in an engaging and relatable way. The videos were designed around real-life use cases and everyday moments that resonated with the lifestyle of the target audience. By adopting a user-generated content style, the videos felt authentic and approachable, helping to build trust and relatability. The content was distributed across popular social media platforms to capture attention, stand out in a cluttered feed, and shift perceptions toward seeing the Redmi 13 as a smart, affordable choice without compromising on quality.
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