Project Brief:
A well established household brand Harpic is exploring the ways to tap into the OTT/ CTV world other then just going through tv commercial ads Harpic has work with Domedial for OTT and CTV advertising.
Key Tactics:
- Partner with premium OTT & CTV publisher, Astro, IQiyi, Viu TV, Dimsum to maintain quality of experience
- Get high value inventory through guaranteed deal with publisher at a fair price
Results:
- 84.57% View Rate
- 600k+ Unique Reach
Interested? Lets work together!