B Infinite is a lifestyle and consumer-focused loyalty programme where you earn BPoints for purchases made from participating partners. These points can subsequently be used to redeem exclusive discounts, privileges, and rewards.
Client’s objective is to increase app exposure as well as increase app installs for B Infinite app.
The main digital channel that has helped to achieve a high number of installs is from Google UAC. Different ad types were utilized to maximize the results such as HTML5, static images, texts and YouTube videos.
Videos are crucial for app install campaigns as boosting user engagement and driving promoted apps installs.