- Client: Caltex
- Duration: 6 months
- Platforms: Programmatic, UAC
Project Brief:
CaltexGO app was developed back in 2018 with the aim of creating a seamless digital refuelling experience.The aim of the app was to allow drivers to make fuel payment in the convenience of their car.looking to create awareness and drive downloads for CaltexGO app, staying safe in the car while fuelling up.
Key Tactics:
- Provide as many different kinds of text, image and video assets that align with the campaign goal to create a relevant ad for every moment for every network
- Set target to users more willing to perform in-app actions to reduce uninstall rate
Results:
- 19.78% Install Rate
- 2000+ Monthly Install
Interested? Lets work together!