A lifestyle brand founded in 2010, COCORO Life aims to helps people live healthier and happier. They sells wide range of well-being products and services, including fitness trackers, nutrition guides, and mindfulness apps. In 2023, COCORO Life launched an app namely COCORO Life. This app provides users with a more personalized and comprehensive experience compared to their previous products. Through this campaign, they aim to enhance their brand visibility and boost app install downloads for their newly launched app.
We employed two primary digital channels that have significantly contributed to achieving substantial installations, namely Google’s UAC and Apple Search Ads (ASA). The UAC approach utilised various ad formats to optimize outcomes, including HTML5, still images, written content, and YouTube videos. In ASA approach, varying keyword match types were implemented to ensure it reached the users when they searched for specific keywords within the app store environment.
Videos play a pivotal role in campaigns aimed at app installations, enhancing user interaction and promoting the installation of endorsed apps.