Experian is the leading global information services company, providing data and analytical tools to consumer. Their main product is Personal Credit Report Plus, which provides one-stop credit information to Personal Credit Score, Personal Banking Information, Skim Potongan Gaji Angkasa, PTPTN, Trade references, Litigation History and so on.
We started running ads for Experian since 2020. As of today, we are currently in campaign Phase 2. In campaign Phase 2, we mainly focus on delivering ads through Facebook and SEM platform. For Facebook targeting, we ran with Interest Targeting and Lookalike Targeting. Interest targeting focus on reaching new audiences while the latter targeted audiences that already know the existence of Experian’s products. For SEM targeting, we used as little keywords possible to reach the most relevant target audiences.