Project Brief:
Sony, as one of the world’s largest manufacturers of consumer and professional electronic products, wanted to increase its website traffic and boost online sales through shopping ads. With Google smart shopping ads, Sony reached its target market, driving more than 10k website visits within one month and generate 195% ROAS with a conversion value of more than $20k.
Key Tactics:
- Take advantage of season promotional offers to maintain a competitive edge and catch user interest
- Create price urgency on the ad copy writing to increase the user intention to take action
- Utilize smart shopping ads machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from your past searches history
Results:
- 195% ROAS
- 20k+ Sales
Interested? Lets work together!