Project Brief:
Sunway Malls is one of the amongst Malaysia’s largest mall owner-operator. Last year, they has has launched a Christmas campaign with Domedia to entice and encourage shoppers to experience a unique Online to Offline Christmas Journey through various activities online/in-the-mall.
Key Tactics:
- Planned campaign targeting that coincide with relevant events
- Make use of animated design for optimized viewing across devices and capture attention
- Bid on the top placement and increase the ad viewability rate to 90%
Results:
- 0.59% CTR
- 600k+ Unique Reach
Interested? Lets work together!