TRX Residence at TRX is a freehold serviced residence located at Kuala Lumpur. It is a Commercial Strata property. There are 163 listings for sale in TRX Residence. The aim of this campaign was to boost leads and increase website’s registration from property buyers or real estate investment in the Malaysia market.
The campaign ran for 2 months through various digital channel such as Facebook, Programmatic and SEM. Facebook Ads focused on lead form boosting while programmatic and SEM focused on website’s registration. We used 5 different audience targeting such as real estate investment targeting, property interest buyers luxury lifestyle targeting users and other.