Info
- Client: Yun Nam
- Duration: 3 months
- Platforms: Programmatic, Social Media, Search Engine Marketing
Project Brief:
Yun Nam Hair Care is recognised as one of the best hair care brand in Malaysia. They are ruuning in house social ad and result in high ad cost. Yun Nam work with Domedia to generate quality leads from people who are suffering from hair loss/hair fall/scalp problems and are interested to try Yun Nam’s products and services.
Key Tactics:
- Utilize full funnel marketing to measure effectiveness and optimize at each stage
- Alerted customers with different package promotions and new products arrivals
- a/b testing on different design creative / ad copy
- Utilize third party data to reach more precise audience
Results:
- 0.75% CTR
- 3.38% CR
- 20.00% Cost Reduce
Interested? Lets work together!