24 Jul
After countless hours perfecting every pixel, every interaction, your masterpiece is finally complete.
So now what? How do you get your app discovered by the crowd?
That’s where teaming up with a digital marketing agency partner like DoMedia Asia can transform the trajectory of your mobile app advertising success.
In this guide, you’ll learn:
- The core marketing challenges facing app devs
- How DoMedia Asia’s holistic approach drives real results
- A step-by-step walkthrough of our mobile app solution marketing process
- A case study showing our proven strategy in action
Let’s start!
Who Is DoMedia Asia and How Can They Help You?
DoMedia Asia is a leading programmatic marketing agency located in Kuala Lumpur, Malaysia. For over a decade, we’ve specialized in growing brands across Asia through data-driven digital advertising strategies tuned for real business impact.
Our team brings deep expertise in delivering tangible outcomes for clients while keeping costs efficient. We’ve promoted hundreds of mobile apps, partnering closely with developers to accelerate user acquisition and engagement.
Unlike mobile development companies, DoMedia Asia focuses 100% on marketing already-built apps through strategic ad campaigns. We don’t build apps—we drive installs and in-app action.
The Marketing Challenges
Imagine facing these marketing challenges by yourself:
Standing Out from the Crowd
With over 6 million apps across all categories on the major stores, how will your app get attention amidst endless competition and noise? Smart marketing is crucial for discovery.
Reaching your Target Audience
Apps hold vastly different appeal for different groups. You need to precisely connect with the users who will get the most value from your specific offering.
Convincing Users to Download
It’s not enough to just drive traffic—you need visitors to take the leap and install your app! The download button is a high-friction barrier.
Driving Ongoing Engagement
Scoring that initial download is just the beginning. You need users to find lasting value and stay actively engaged within your app over time.
Achieving Business Results
At the end of the day, vanity metrics like downloads and traffic don’t pay the bills. You need your marketing strategy to impact core business growth metrics—whether that’s sales, subscriptions, referrals, or something else vital to your model.
Overcoming these multifaceted, interlinked challenges requires strategic expertise in holistic mobile app marketing. Next, we’ll explore the DoMedia Asia approach to driving results across the full customer journey.
The DoMedia Asia Mobile App Solution Approach
DoMedia Asia brings extensive experience executing app install campaigns, working closely with development partners to identify goals and execute strategies that achieve them.
Some of the key objectives we’ve helped app builder clients accomplish include:
- Lowering cost per install (CPI) to efficiently scale new user acquisition
- Boosting in-app engagement through sessions, clicks, transactions, and more
- Improving conversion at each step of the post-install user journey to hit key business goals
- Accelerating user signups & purchases to generate revenue and growth
With advanced targeting capabilities, we connect your app with users who will not only download, but thoroughly enjoy using it and stay actively engaged over the long-term.
And we continue optimizing post-install to convert first-time visitors into devoted users who keep coming back.
But growing an app takes more than just targeting install ads to the broad masses. True success requires guiding users through the complete journey—from initial discovery all the way to loyal brand advocacy.
Optimizing the Full Funnel
Many online marketing agencies focus narrowly on driving installs through generic targeting and maxing out budgets. A shotgun spray-and-pray approach.
DoMedia Asia takes a more comprehensive funnel methodology tailored to your app’s long-term success:
Awareness Stage
Get your app on promising users’ radars through brand building ads that communicate your value proposition.
Consideration Stage
Showcase your app’s standout benefits and features to targets users who are likely to take interest in your app category.
Evaluation Stage
Strategic retargeting reminds interested users why your app stands out from competitors.
Conversion Stage
Refined creative and retargeting optimized for conversion pushes targeted users over the edge to hit that download button.
Experience Stage
In-app messaging immediately engages fresh installs, getting the relationship off on the right foot.
Loyalty Stage
Ongoing retargeting, push messaging, and exclusive offers bring users back again and again.
Carefully guiding users through each stage of the journey allows us to drive not just installs, but satisfied loyal users who engage with your app for the long haul.
The Step-By-Step DoMedia Asia Mobile App Solution Marketing Process
When you partner with DoMedia Asia digital performance marketing agency for optimized user acquisition and retention, here is the proven process we’ll follow to promote growth:
Deep Dive Discovery
We’ll thoroughly research your app, business model, ideal users, and objectives through calls, meetings, and information exchanges with our strategy team.
Goal Setting & KPI Alignment
Together we’ll identify the key performance indicators that define marketing success for your mobile app advertising—whether that’s cost per install, time in app, sales, or other growth drivers.
Audience Targeting & Creative Strategy
Leveraging insights from discovery, our team will analyze and identify your ideal target users. We’ll develop tailored mobile app advertising creative and messaging strategies engineered to resonate strongly with your audience and motivate action.
Media Buying & Multi-Channel Optimization
We will leverage paid campaigns across channels such as Facebook, Google, Instagram, TikTok, LinkedIn—based on our expertise to reach your target. We will push the campaign algorithms to the top, while making changes and decisions based on real-time performance data, to improve results for your business.
In-Depth Reporting & Analysis
You will also get precise dashboards and analytics for full transparency regarding campaign metrics, with weekly calls to review progress and iterate creatives, targeting, and strategies on the go based on findings.
Let DoMedia Asia Boost Your App Store Charts
Don’t let your blood, sweat, and tears go to waste!
Our experts are ready to help your app succeed. We’ll work tirelessly until you achieve the results you envisioned when you started on this journey.
Want to chat? Reach out now for a free consultation on igniting your app’s growth through strategic marketing!
FAQ
What is the average cost per install (CPI) for a mobile app campaign?
The average CPI can shift pretty drastically based on factors like your app type, target audience, and how competitive your niche is. For big broad categories like gaming apps marketed to the masses, CPIs often fall on the lower end of the spectrum, in the $1 to $5 range.
When you first launch a campaign, plan for CPIs to start higher while the platform takes time to optimize and find the most valuable users. With a sufficient budget and run time, CPIs typically decrease thanks to the platform’s optimization algorithms learning what works. Running disciplined A/B creative testing also helps drive down CPIs over time by improving conversion rates from clicks and impressions to full installs.
How long does it take to start seeing initial results from a mobile app install campaign?
You can expect to see at least some preliminary results within the first 24–48 hours of your mobile app install campaign going live. However, it really takes a full 7–14 days for a new campaign to accumulate enough data and optimization learning for the platform’s algorithms to fully find their groove.
During those critical first few weeks, continually test out new ad variations and target audience approaches. Let the programmatic advertising solutions campaign run wide open and see what emerges as the winners based on actual performance data. After 2–3 weeks of learning and optimization, you’ll have identified your most effective creative and targeting combinations. Those then become the foundation you can scale up for driving consistent install volume over the long haul. Patience pays off – don’t rush to conclusions or make drastic optimization calls too early on limited data.
What metrics beyond installs should you track in a mobile app campaign?
Though raw installs are obviously the primary goal of user acquisition campaigns, savvy digital marketers pay attention to a holistic set of metrics to understand campaign performance at a deeper level. Some other key performance indicators worth monitoring closely include:
- Cost per install (lowering avg CPI over time)
- Install-to-signup conversion rate (% that create accounts)
- Daily/monthly active users (measures sticky engagement)
- Session length, pages/screens per session (shows engagement depth)
- Retention at Day 1, Week 1, Month 1 (reducing early user churn)
- In-app purchases, overall revenue (evaluate revenue potential)
Tracking these supplementary metrics beyond the initial install gives crucial insight into whether you’re acquiring users who engage and bring value vs. one-off downloaders who quickly disappear.
How do you properly test different creatives in a mobile app install campaign?
Thorough creative testing is absolutely essential for driving down CPIs and boosting conversion rates in app install promotions. We recommend testing at least 3–5 ad variations within the same campaign, with different visuals, copy angles and calls-to-action.
Be sure to set up the test creatives within the same ad set and target the identical audience segment. That way the creatives compete directly against each other on a level playing field. Let the programmatic ads run for a good 5–7 days before making any assessments on performance. The best performers can then inform creative approaches on future initiatives.
This type of methodical testing takes full advantage of the platforms’ optimization capabilities. By showing different options side-by-side, their algorithms can determine which visual styles, messages, and text resonate best with your goals to drive conversions.
Check for Relevant Industry Experience
When it comes to influencer marketing Malaysia, experience matters a lot. This is why you need to look whether your KOL agency has experience in running campaigns for businesses like yours. Ideally, the agency should have previously managed influencer marketing campaigns for brands in your industry.
For instance, let’s assume that you are running a brand that sells beauty products. The KOL influencer Malaysia agency you select must demonstrate experience running influencer campaigns for other beauty brands. This indicates that they would already have relevant influencer relationships and understand the unique dynamics of your market. Experience of managing influencer campaigns in your target geographic markets is also an added advantage. It can eventually help you to get maximum returns out of your KOL influencer campaigns.
Ask for their client list within your sector as well as case studies of campaigns executed for such brands. Check if they have worked with your direct competitors earlier. While this gives them sharper insight into your market, you should be comfortable sharing campaign strategies with the same partner. Ensure there are proper confidentiality clauses built into the engagement contract.
2. Review Case Studies and Client Testimonials
Case studies and client testimonials can help you understand the service you will get out of your KOL agency. This is why you should find some time to go through them as well.
Ask the agency to share case studies and client testimonials to showcase their previous influencer campaigns along with tangible results delivered. For instance, performance metrics such as campaign reach, engagement rate, conversions driven, and ROI achieved. Genuine reviews and positive feedback from existing clients validate the agency’s expertise and reliability.
Case studies with only vanity metrics like impressions, likes and shares reveal very little about real business impact. Instead, look for measurable outcomes demonstrating increase in meaningful customer actions driven by influencer content. Third-party validation and recognition through industry awards also add more credibility.
3. Evaluate Their Influencer Network
A robust network comprising of relevant influencers and KOLs is vital for campaign success. This is why you need to evaluate the influencer network of your KOL Malaysia agency. It will help you to decide whether you are going ahead with an influencer agency.
Ask the agency about the number of influencers they have already partnered. Along with that, ask for a category-wise and platform-wise breakup like lifestyle bloggers, beauty YouTubers, parenting Instagrammers and so on. Also, understand their influencer selection criteria and contract management process.
Check if they have exclusive contracts with a selective set of influencers or if it is a non-exclusive open network. While exclusivity ensures you have access to that niche group of influencers not available to other agencies, an open network provides more flexibility to identify best-fit creators as per campaign needs.
4. Assess Campaign Management Capabilities
You are hiring a Malaysia influencer marketing agency to take full ownership of the campaign. You need to verify that the chosen agency can do it as well.
End-to-end campaign management involves multiple steps. They include:
- Influencer identification according to your campaign
- Contacting influencers
- Negotiating with influencers
- Creating content for the influencer marketing campaign
- Ensuring compliance and payments and many more
Review the agency’s in-house capabilities around campaign strategizing, ideation, execution and performance analysis. Using the right tools and processes is also essential.
For instance, artificial intelligence led tools to match brand objectives with relevant influencers at scale. Platforms enabling seamless content review, approval and amplification across earned, owned and paid media. Analytic dashboards provide real-time visibility into campaign performance through actionable reports.
5. Check for Compliance Monitoring
Influencer marketing guidelines are evolving across markets like Malaysia. Hence, it is important for brands as well as influencer marketing agencies to be aware of country-specific regulations around disclosures, native advertising, and data privacy. This is one of the main reasons why you need to stick to a local Malaysia KOL agency. Ensure that they monitor adherence to Advertising Standards Authority codes and other compliance guidelines through your campaign.
For example, Instagram posts by influencers promoting your products must clearly state #Ad or #Sponsored. Consumers should not feel misled by influencer content camouflaged as organic recommendations. Non-compliance can seriously damage consumer trust in your brand. Violation of stipulated rules also leads to penalties.
6. Custom Reporting and Analytics
You prefer to have transparency when working with the influencer marketing services you hire. The agency must have a streamlined process for campaign monitoring, data capturing and reporting. Ask for sample reports to check the metrics covered – perceptions, reach, clicks, CTR, engagements, leads, sales and costs incurred to calculate true ROI. Dashboards for easy visualization of core data is also useful.
Ensure the agency will share campaign analytics not just at overall level but also break down performance by influencer. This enables you to peer into what content resonated best with your target customers and which influencers deliver better engagement. These insights prove invaluable while optimizing future campaigns.
7. Responsiveness And Communication
Timely responsiveness and proactive communication are vital for seamless collaboration. Evaluate the agency’s communication infrastructure including existing client servicing processes. Frequency of updating clients across campaign planning, execution and performance sharing stages also matter. Moreover, you should check whether the KOL agency Malaysia you hire can help you make the most out of ongoing trends by running timely campaigns.
Besides campaign reports, the agency should be responsive to ad-hoc requests related to providing influencer introductions, facilitating meetings, updating compliance changes etc. Consolidated weekly or monthly status updates can help prevent information gaps.
8. Cultural Compatibility
Brand compatibility in terms of work culture and core values also enable smoother partnership with the agency. Examine if your brand vision and their approach are aligned for fruitful association.
For instance, if you prefer experimental influencer campaigns that are innovative but risky, then choose agencies with bold creative streaks. Risk-averse brands wanting safe tried-and-tested campaigns must select agencies accordingly. Their work ethic, communication style and professionalism standards should also match yours.
9. Cost and Contract Transparency
The agency must clearly explain the pricing structure including campaign budgets, influencer fees and their own charges. Typically, monthly retainership plans or annual contracts may be offered. Review contract terms related to ownership of content created and data gathered to ensure no future conflicts.
You can get in touch with the KOL marketing company and ask about the rates upfront. This is where you can gain access to an influencer rate card Malaysia. The rate card will help you to get a better overall understanding of the Malaysia influencer price. Then you can assign your budget to work with the influencer marketing services.
KOL Influencer charges vary greatly depending upon their niche, reach and engagement metrics. The agency should be transparent about pricing slabs and packages offered across various tiers of influencers. Your business goals and target audience interests are key determinants of right budget split between macro, micro or nano influencers.
10. Post-Campaign Support
Don’t view influencer marketing as a one-time initiative. Continuous optimization of campaigns is needed to improve future performance. Post-review support provided by the agency gives useful feedback into enhancing program efficiency. Additionally, they must share rights to reuse content created during the campaign for your blogs, social channels and other media.
Ask about the optimization support offered not just on previous campaign performance but also continual insights to recalibrate your ongoing influencer program. For instance, guidance on emerging social media platforms preferred by your audience, shifts in consumption patterns, and identifying rising niche influencers. This is why you should choose the best influencer marketing agency in Malaysia like DoMedia Asia that excels in delivering comprehensive and effective marketing strategies.”
Final Words
These 10 steps can help you follow a structured approach to assess and onboard an influencer agency that becomes a strategic ally. Partnering with DoMedia Asia for influencer marketing connects your brand with the most relevant and impactful influencers in the Asian market, driving authentic engagement and increased brand loyalty. The points covered above will help streamline your evaluation and decision-making process. Gear up for an empowered influencer marketing journey ahead!
Interested? Lets work together!