As a small business owner, you may be wondering what the difference is between SEO and SEM. Both of these acronyms stand for different marketing strategies, but which one is right for your business? In this blog post, we will discuss the differences between SEO and SEM and help you decide which one is best for you!
SEM, or search engine marketing, is a type of marketing tool that focuses on increasing visibility in search engines – such as Google Search Engine, Microsoft Bing Search and Yahoo Search. SEM is paid keywords ads that increase the visibility of your business with the selected keywords you bid for, and encourage the audience to click on the ad with your customised ad copy to boost the traffic to the desired landing page.
SEO, or search engine optimization, is a type of marketing tool that focuses on improving the organic visibility of a whole website. Ways to improve SEO include optimizing your website for certain keywords, building backlinks to your website, and creating informative and engaging content.
So which to choose?
SEM is a great option if you want to see immediate results, and SEO is the choice if you want to improve your long-term visibility in search engines organically. However, SEO takes a long time to see results and requires ongoing effort to maintain your ranking. Hence, for business owners or marketers who prefer to pay for results, SEM will be more suitable for them.
If you’re not sure which one is right for you, talking to a marketing professional like DoMedia Asia ourselves can help you create a customized marketing plan for your business!