TikTok is a social media app where people share short videos. It’s becoming a popular place for brands to advertise because there are over 1 billion people who use it, including a lot of people in Malaysia. Brands can create ads on TikTok that show up in people’s feeds. These ads can be videos, hashtags, or challenges. TikTok also encourages brands to work with popular people on the app (called “influencers”) to make ads that people will like.
TikTok advertising is different from other types of advertising because it’s more focused on making ads that people will enjoy and want to share with their friends. This is good for brands because people are more likely to buy things they see their friends using and talking about. TikTok advertising is also good for Malaysia because it’s a new way for brands to reach people who spend a lot of time on their phones and social media.
What is TikTok Shop?
TikTok Shop is a feature that allows businesses to sell products directly within the TikTok app. With this feature, brands can set up a shop on their TikTok account and showcase their products to users. Users can then purchase products without leaving the app, making the buying process more seamless and convenient.
One way that TikTok Shop can generate sales is through an affiliate model. In this model, TikTok users, or “TikTokers”, can opt in to participate in an affiliate program and help to sell the products. When a user makes a purchase through the affiliate’s link or code, the affiliate earns a commission on the sale.
This affiliate model can be beneficial for both the brand and the TikToker. For the brand, it’s a way to reach a wider audience and tap into the influencer marketing trend. For the TikToker, it’s an opportunity to monetize their following and earn a commission from promoting products they believe in.
Overall, the addition of TikTok Shop and the affiliate model can make it easier for businesses to sell products on TikTok and for TikTokers to earn money through their influence on the app. This could lead to a new wave of social commerce and further cement TikTok’s status as a game-changer in the advertising and e-commerce space.
In conclusion, TikTok advertising is a new and exciting way for brands to reach people in Malaysia, and it could help them connect with younger audiences who are always looking for new things to try. If you wish to create your own TikTok shop without clues, feel free to reach out to the DoMedia team today! Contact us!