In the world of digital marketing, it’s common to come across advertisements promising RM500 in free ad credit for your business. While this may seem like a great offer at first glance, it’s important to ask yourself, “will this actually help my business?”
The truth is, these offers for free ad credit are often a marketing gimmick, and don’t actually provide any tangible benefit to your business. In fact, they can often be a waste of time and money.
Firstly, it’s important to understand that RM500 isn’t going to get you very far in the world of digital marketing. If you divide that RM500 by 30 days, that only gives you a daily budget of RM16.67. In reality, that’s not enough to run a successful digital marketing campaign, especially if you’re targeting a competitive niche.
Furthermore, these free ad credit offers don’t come with any kind of digital strategy or direction. They might provide some content or creative for your ads, but they don’t take the time to understand your business or your target audience. This means that the ads they create may not be effective, and may not resonate with your potential customers.
It’s also worth noting that these free ad credit offers are often not a good fit for small business owners who are looking to grow their business over the long-term. Digital marketing takes time, effort, and a long-term strategy to see results. If you’re just looking for a quick boost in sales, these free ad credit offers aren’t likely to be the solution.
So, what should you do instead?
Instead of relying on these free ad credit offers, it’s important to work with an accountable and responsible digital marketing agency that can help you create a long-term strategy for your business. A good marketing agency will take the time to understand your business, your goals, and your target audience. They’ll create a customized strategy that’s tailored to your specific needs, and will help you achieve your goals over the long-term.
One type of agency that can be particularly effective for small business owners is a performance marketing agency. Performance marketing is a data-driven approach to digital marketing that focuses on driving specific actions, such as sales or leads. By working with a performance marketing agency, you can set clear KPIs and goals for your campaigns, and track your progress over time.
In conclusion, while the offer of free RM500 in ad credit may seem appealing, it’s important to remember that these offers are often a marketing gimmick, and don’t actually provide any real value to your business. Instead, try working with DoMedia Asia, a truly trusted performance marketing agency catered for enterprises and companies who can help you create a long-term strategy for your business, and achieve your marketing goals over time. Contact us now to learn more about our 360 services!