Maximize Your ROI with DoMedia Asia’s Performance Marketing Agency

In recent years, advertising through online markets has become expensive and competitive. A successful business model cannot afford to squander time or money on inefficient marketing efforts or commercials. 

This situation has caused most organizations to choose a performance marketing agency as their E-commerce solution, which is a service that is paid for only once measurable results are obtained. This is particularly important in the case of outsourcing the online advertisement plan to a digital marketing agency. Always measuring progress and results is the key to well-performing marketing so that marketing efforts can be modified and improved to better achieve their intended purpose. 

It is practicable to keep track of E-commerce performance marketing because every result is explainable when there is a result for analysis and monitoring. Compared with performance marketing, brand marketing is much more complicated when there is no aspect for a certain market branding plan and what kind of specific goal the plan has achieved. 

Another secret to successful performance marketing is measurable ROI, so it is important to monitor it frequently. The plan allows your campaigns to collect data no matter which of the many performance optimization solutions on the market you choose. Your insights will be richer and you’ll be able to optimize more accurately and effectively while having a wealth of accurate data in your hand. 

What is ROI?

ROI also known as return on investment, is a financial indicator used to determine the profitability of an investment. It assists investors or clients in determining how much return they have received from the cost of the investment.

DoMedia Asia is a Performance Marketing Agency that focuses on providing measurable results, with ROI at the center of their approach. Unlike traditional marketing, which can be difficult to track, performance marketing is based on particular behaviors such as clicks, conversions, and purchases. Here’s how ROI gets integrated:

• Pay-for-Performance Model: The agencies are compensated depending on the results they produce, such as cost-per-click or cost-per-acquisition, to guarantee that their focus is on client profitability.
• Data-Driven Strategies: The agencies employ data analytics to track campaign effectiveness and optimize efforts in real-time, ensuring that every dollar spent yields the most return.
• Conversion Rate Optimisation: By improving user experience and refining targeting, the agencies increase the possibility of conversions, resulting in higher ROI for the client.

Our primary goal is to deliver high ROI by optimizing every part of the online campaign process to ensure that our client’s investments are cost-effective and results-oriented in online marketing.

What is a Performance Marketing Agency, and Why Should You Use It?

Unlike traditional marketing agencies, performance marketing agencies are focused on fulfilling business outcomes. The business outcomes are to be determined based on the client’s requirements. It could range from achieving a certain amount of sales, leads, clicks, or anything similar. Performance marketing is particular and measurable, and the best part is that it allows you to narrow down what you want for your business. This will make it much easier to develop and implement a business plan.

DoMedia Asia is a full-service performance marketing agency that specializes in E-commerce services and lead generation, but we also offer many other performance marketing services. Our goal is to help you expand your business and take it to the next level while outperforming the rest of the competition. We have a comprehensive understanding of the programmatic ad solutions Malaysia needs, as well as what  E-commerce solutions are well-suited for Malaysian businesses.

How Does Performance Marketing Work?

In the traditional way of advertising, an organization needs to pay lots of money to their advertiser for their start-up ads. It can be up to thousands of expenses but the result is untraceable. But with performance marketing, the organization will not worry about paying for 0 conversations. The payment will be processed only when the transaction has been made. For example, Click Per Pay (CPP) means the payment is only processed once a visitor clicks through your advertisement.

What is The Difference Between Performance Marketing and Digital Marketing?

Although both are running ads through E-commerce platforms, they still have fundamental differences which are listed in the table below:

What is E-commerce? 

E-commerce is the term for an online marketing platform where products and services can be traded through the Internet. It makes it possible for both customers and organizations to trade online without having to meet in physical locations like shopping malls or interact with any other person. Digital payments, online auctions, and online shopping are just a few examples of the many activities that make up E-commerce. Various kinds of E-commerce exist: 

• Business-to-Consumer (B2C): This is the most common type of online marketing business module, a company uses online marketplaces such as Shopify, eBay, and other online platforms to promote and sell their products directly to customers.
• Business-to-Business (B2B): It is a specific platform that is used to facilitate transactions between firms only, the transactions have included manufacturers selling to wholesalers or retailers.
• Consumer-to-Consumer (C2C): For platforms like eBay and Facebook where users make transactions with their products from one to another.
• Consumer-to-Business (C2B): it refers to a person selling goods or services to companies, including independent contractors or freelancers who list their services on websites like Upwork and Fiverr.

E-commerce will provide numerous benefits to your customers:

• Convenience: Customers can browse and purchase things at any time and from any location.

• Wide Selection: Online retailers frequently offer more choices than conventional stores.

• Lower Costs: E-commerce enterprises frequently have lower operational costs than traditional brick-and-mortar retailers.

DoMedia Asia, Your E-commerce Solutions

DoMedia Asia is Malaysia’s best performance marketing agency, specifically developed to assist you produce new leads and customers. Whether you utilize Woocommerce, Lazada, Shopee, EasyShop, or any other similar platform, you will need a solution to help you grow and reach new customers. This happens when dedicated ad services come into play.  As a highly professional programmatic ad agency, DoMedia Asia will provide you with precise, trustworthy ad solutions aligning with your unique platform.

DoMedia Asia plans out Facebook collaborative advertisements for premium vendors, Facebook dynamic advertisements that are adaptable and simple to customize, and Google Shopping advertisements for online marketing. Being able to use a range of Facebook and Google advertisements can be a game changer for both new and established businesses.

To be the best E-commerce solutions company, DoMedia Asia will always guarantee that everything is tailored to your specific needs through our unique marketing ideation methods. In the end, you will have a larger ROAS and the potential to substantially increase product awareness. All our ad proposals are entirely targeted to reach more individuals, resulting in a high volume of leads in a short period.

Another advantage of using E-commerce solutions is that you can build a compelling call to action for clients who visit via ad-ins. The call to action will bring benefits since you can concentrate on conversion without worrying about customers discovering your website. You will gain new visitors all the time with the correct call to action. After that, you will drive conversions using a variety of sales strategies.

Lead Generation

It is important to continually focus on improving your business growth and bringing it to the next level. And this is when the entire benefit of lead generation becomes apparent. Having more visitors to your website is critical for its long-term success. That is why collaborating with a lead generation agency Malaysia highly recognizes, such as DoMedia Asia, will be beneficial. 

Lead generation is the process of obtaining and capturing potential consumers’ interest in your product or service before converting them into loyal clients. This process entails identifying a certain group of individuals or businesses who are likely to be interested in what you are selling, engaging them with various marketing strategies, and collecting their contact information for future engagement to become your loyal clients.

So what are the key methods of lead generation?

1. Email Marketing

Email marketing can always bring a bunch of revenue for a sales priority company. The content of the email can personally follow your target audience’s demand. This method allows you to share your latest promotions, products, or customer loyalty program directly into your target audiences’ mailboxes.

2. Content Marketing

Creating relevant, valuable, and consistent content is where content marketing strategy focuses. The content can exist, like social media posts, videos, infographics, eBooks, or any other form that can attract and retain a clearly defined target audience. High-quality content allows your organization’s brand to build up a positive image and gain public trust for fostering a long-term relationship. If you are writing a blog for your organization’s website, always remember to use up-to-date search-optimized content to help your website reach a higher rank when people type your targeted keywords in search engines.

3. Social Media Marketing

Social media is a platform that not only allows your organization to build brand awareness but also to interact cordially with your audiences. There are various social media platforms nowadays, such as Facebook, TikTok, and Instagram, which attract billions of new members every month. Hosting live Q&A sessions and promoting events are always a good idea to bring you closer to your customers. Remember, not every social media platform always brings a positive result. An experienced social media marketing agency always does surveys on which platforms your customers spend most of their time.

4. Influencer Marketing

An individual who owns a strong and engaged following through social media platforms can be addressed as an influencer or KOL. Partnering with those influencers who have built up a trustworthy society should increase your organization’s brand awareness and conversions effectively. However, different influencers have owned a unique society group with different demands and interests. Surveying each influencer’s background and strengths is a must, and cooperating with influencer marketing agencies will reduce the risk of failure.

5. Paid Advertising

Paid advertising allows businesses to target specific populations using platforms like Google ads, Facebook ads, and LinkedIn ads. This strategy stores rapid attention and is ideal for promoting new products or services. Businesses may employ advanced targeting methods to ensure that their advertisements appear in front of potential customers who are most likely to convert. However, keep in mind that if you stop paying for advertisements, your E-commerce sales will halt. Paid advertising may increase conversions and views to your website in a short time, but it also incurs significant costs.

6. Search Engine Optimization (SEO)

SEO is the long-term, ongoing optimization of your organization’s website to achieve a higher rating on search engines like Google. These strategies included link building, keyword research, and on-page optimization to ensure that your organization’s website is frequently visited by users who are actively utilizing it. This method assists in increasing visibility, drives organic traffic, and improves the user experience.

Regardless of the tactics you employed, we follow the same lead generation process:

• Attract: The marketing strategies you choose must be capable of capturing your target audience’s attention.
• Engage: The stuff you supply must make the clients feel like it is valuable content or offers in order to drive future interaction.
• Capture: Gather information on targeted people who have interacted with your material, such as their names, emails, or phone numbers.
• Nurture: Once you’ve engaged with your potential client, please follow up with leads to help them make a purchase.

How Can Lead Generation Services with DoMedia Asia Help?

If you work with DoMedia Asia lead generation agency in Malaysia, you can access a multitude of benefits:

• Increase Visibility: Your company and products will gain more visibility. In general, the more individuals are aware of your offerings, the greater chance you will generate sales and profits.
• Targeted Customers: with lead generation services, it will be easier to target particular leads who are interested in your products or services. When they are driven towards them, it will often lead to sales.
• Data Collective: Lead generation can also provide useful customer data. You’ll understand more about what customers prefer and desire to buy and adjust your marketing content accordingly. These services are less expensive than other forms of advertising. Nonetheless, they are one of the most efficient ways to contact customers who are potentially and already interested in your products.
• Keep Follow-Up: A performance marketing agency’s lead generation services will focus on acquiring quality customers, and assisting with developing brand loyalty. It’s also one of the most effective ways to promote long-term business growth.

As you can see, DoMedia Asia’s lead generation services may help you target the correct client while also making it simpler to expand your business. Furthermore, if implemented correctly, this service will increase brand loyalty and deliver you lifetime customers.

The Advantage of Using a Performance Marketing Agency 

Here are some advantages that might attract you to invest in performance marketing: 

• Flexible Planning:

When you start utilizing performance marketing, you always get to select which outcomes to focus on. These laser-focused campaigns will be complemented by marketing ideation that matches your objectives. This implies that each marketing effort has a better chance of producing the desired outcomes. It allows you to minimize losses while obtaining a high return on investment at all times.

• Brand Awareness: 

You may reach new audiences and enhance traffic to your site by partnering with affiliates and agencies that already have established audiences.

• Trackable Performance: 

The result of performance marketing is transparent and measurable. The organization allows one to view the whole progress of a buyer’s purchase path. This allowed the organizer to identify which platforms are with to invest to reach a better result.

• Lower Risk:

Due to affiliates getting paid only after a desired activity is completed, the Cost Per Acquisition (CPA) is frequently cheaper and the ROI is higher. This frees up more funds for other performance marketing techniques to be expanded and evaluated so that you can develop and compete. 

5 Steps To Create a Winning E-commerce Performance Marketing Strategy

A performance marketing campaign can be launched in several ways, and each strategy is created according to the type of goal you must accomplish. To help you achieve a great performance marketing campaign, here are some main step guidelines.

1. Set Up a Goal For Your Campaign

Either increase lead generation or website traffic, setting up a goal is always the first main step for every performance marketing planning so you can measure if the campaign is successful or not. The first step is always important because it will decide who, where, and how your campaign will be implemented.

2. Select Accurate Digital Channels

An accurate digital channel can spread to your target audiences effectively. For example, TikTok and Instagram are appropriate channels if your target audiences are Generation Z. Do not limit yourself to a single channel only when there are multiple choices of increased campaign reach and exposure, raising the likelihood of success.

3. Establish And Running The Campaign

Here is the step where performance marketing agencies put much effort into their jobs. There need to create content that will grab the viewers group’s attention by tons of analysis. Such as what are their desires and what are they bothered about. The agency must have several years of experience such as DoMedia Asia so they can design the ads’ content more precisely. 

4. Always Optimize Your On-Going Campaign

The start of the campaign is not the end. On the contrary, this is where all real work begins. Data is generated by performance campaigns as soon as they are operational. It is the agency’s responsibility to maximize each campaign’s performance across all available channels. Monitor analytics and data to identify the most effective traffic sources, then adjust ad spending appropriately. 

5. Seeking For Potential Risks

There is always a potential risk to cause your marketing campaigns to fail in achieving your target. The reasons can be diverse such as platforms’ terms and conditions or fraud bot click traffic. Concentrate your resources on reputable advertising platforms that responsibly and consistently handle data privacy and brand safety to reduce potential risks early on.

Why Should You Choose DoMedia Asia as Your Performance Marketing Agency?

If you are looking for a comprehensive, dependable performance marketing agency with proven results, look no further than DoMedia Asia. Our company offers a large wealth of marketing solutions and a multitude of benefits like the ones below:

• We worked with a large variety of companies and helped them grow, including SplashMania, TRX Residence, Hamzavi Property, Experian, True Money, Sunway Malls, and many others. You can learn more about them in our Case Study section.
• Every service we provide can be fully accommodated to fit your needs. We can provide a full-service online marketing solutions package or just specific solutions like E-commerce solutions, lead generation, or programmatic ad solutions in Malaysia. That way, you get the results you want while also saving money.
• We always stick to deadlines and provide every customer with up-to-date and tech-focused marketing solutions that have a proven track record. 
• Our clients have a high ROAS, meaning they get to boost the awareness of their products/services in no time.
• We focus on offering advertising solutions with low risks but high returns. In addition, you’ll get extra benefits like daily optimization, personalized marketing strategies, along brand research. 

Don’t hesitate to contact us today, if you’re looking to grow your business. We are always committed to quality and value, and you can rely on us to deliver an extraordinary experience every time. Get in touch with us today and let us help with the best eCommerce, lead generation, and business-focused marketing services! 

Performance Marketing FAQ

• What is the time gap for performance marketing showing their result?

It depends on what target or goals you have set. Daily results are allowed to be viewed since there is a daily updating of data and statistics.

• What result can be considered a successful performance marketing campaign?

It depends on what key performance indicators (KPIs) you had set up before the campaign started. Often we measure the result through the campaign performance by click-through rate (CTR) and conversion rate. 

• What is the budget for Google Ads?

The budget of Google ads can differ based on your campaign goal, target audience, and other factors. Flow Digital can collaborate with you to identify the most cost-effective solutions aligned with your marketing objectives and enhance them for optimal impact.

• When will I receive the performance marketing campaign report?

No matter which packages you choose, a monthly report will be sent to you to update you is the latest progress of the campaign.

• How does the DoMedia Asia team update the algorithm change and social media trends?

Because social media is continuously changing, our team keeps up with the newest algorithm updates and trends through ongoing testing and professional social media consultants.